The Social Credit Card
The Opportunity
Today, more than ever before, it is vital that travel is seen as a force for good.
Today’s guests wants to stay at hotels with purpose. And conversely, most hotels want to connect with the people who live and work around them, and help play a role in empowering locals. Through our work, however, we have learned that even the most well-intentioned operators simply lack the time to fully explore and understand the complex needs of the communities they reside in.
Simultaneously, we started to notice how much incredible insight we gain when we’re on the ground, working intricately with the local community for months at a time. We’re lucky to get to know the community intimately, including the daily challenges they face as a community, whether they be linked to transportation, healthcare, education and so on.
With that in mind, we’re launching a new service, the Social Credit Card, for hotel operators who want to use our knowledge and connections to reward their guests for purpose-driven actions during their stay.
THE SOCIAL CREDIT CARD
A new way to help your guests give back during their stay, by rewarding them for positive community engagement with additional loyalty points, upgrades and other benefits. If you’re passionate about improving lives in your local community, we would be happy to help you create a Social Credit Menu using our local expertise.
The Process
Panel of Advisors: Using the deep connections and trust we have built within these communities, we select a panel of five local advisors in each location, interviewing & recruiting them to advise our brand partners on community needs.
Identification of needs: We will then research and verify how we can address those needs before connecting these community advisors with your hotel.
Collaborative creation of a Social Credit Menu: Key needs would be shared in a meeting and items for the Social Credit Menu identified, alongside the additional benefits your hotel can offer guests for taking part.
Sharing the menu with guests: This menu is to be shared with guests either in their guest rooms or at check in/check out with the goal of the guest donating funds, time or both to the needs of the local community. In return, guests will benefit from increased loyalty points and special experiences, creating a rewarding and enriching experience, both for themselves and the local community.
Ongoing impact analysis: Ongoing dialogue between the partner hotel and ourselves is to be continued every quarter with updates from the hotel and the local advisors.
“An impactful and innovative concept, Saira Hospitality had an invaluable impact on our ability to integrate with and bring benefits to the residents of Todos Santos.”